The Golden Rule

Without a website, you will never be seen on the web. Without advertising or high search engine placement, your website will have little or no visibility. If you do not know the cost of visibility (if you have none now), you cannot create a budget or create a business model based on your website's profitability or exposure.

More often than not exposure, functionality and product price point will bring in the dollars, rather than website appeal. However, a website that is visually unappetizing may cause the customer to quickly leave the site, without looking at the great deals you may have.

Real life web scenario

How will your product fare on the web? Who is your competition? How many people are interested in your product? How can your product be seen when there are literally tens of millions of web listings? Where do you start? "Do the math" as shown below before you even think about setting up an e-commerce site or call us to do it for you.
  1. Your site can be seen on Yahoo!, Google and other search engines either by paid inclusion or normal search engine exposure. Google also returns all of the product searches from AOL users.
  2. Find out whether you can be competitive in your market segment - search Yahoo! and Google for products or services similar to yours and compare prices.
  3. Find the most popular keywords used to find your product or service - use Yahoo! and Google's free service. Paid listings based on keywords in Yahoo! and Google puts you instantly in front of millions of viewers.
  4. Use their bid tools to find the cost of placing a listing.
  5. Contact a Search Engine Optimization firm to help place your site within the top ten listings - paid listings are expensive, and every click will cost you. In the long run, it is better to have your site ranked high enough to be seen on the first page of listings indexed by the search engine.
  6. From above, determine whether its gong to be profitable for you to set up an e-commerce website.
Assume for a moment you wish to sell latex examination gloves. You need to find the most commonly used search phrase for latex examination gloves. We will use Yahoo!'s tools to showcase an example.

As you can see the most popular keyword that describes this product is "latex gloves" and Yahoo! reported 7,389 search attempts using that keyword within the previous month (May 2005). It also reports estimated clicks at 369 (May 2005) which gives you an idea of the traffic you might expect to see at your website and also how much it could cost you for this estimated traffic.
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